Public Health & Behavioral Health

Changing Behavior Is the Hardest Thing in Marketing. We Do It Every Day.

Awareness, clicks or impressions aren’t enough in public health marketing. It’s changed behavior. People getting tested. Seeking treatment. Changing habits. Ending stigma. And in communities where language and cultural barriers lead to distrust and fuel stigma, generic campaigns don’t just underperform. They fail entirely.

We’ve spent decades developing public health and behavioral health campaigns that move people to action across mental health, behavioral health, substance use, HIV prevention, tobacco, vaccines, and more. In multiple languages. For general market audiences and for the communities most impacted by health disparities.

We don’t just reach audiences. We connect with them by meeting them where they are, speaking their language — literally and culturally — and earning their trust.

Our Experience

Public health campaigns demand a specific kind of expertise. You’re often asking people to confront uncomfortable truths about addiction, mental health, chronic disease, sexual health and respond with action rather than avoidance. That requires research-grounded strategy, culturally-relevant creative, and sustained presence across multiple touchpoints.

We’ve worked with state health departments, county health coalitions, municipal health departments, nonprofit behavioral health organizations, and national advocacy groups. Our campaigns have addressed opioid use disorder, HIV/AIDS prevention, mental health awareness, cannabis prevention, tobacco use, radon awareness, and COVID-19 vaccination, reaching Hispanic, Black, West Indian, and general market audiences across the country.

And while we don’t work for awards, our campaigns have earned regional and national recognition.

Clients We’ve Served

End Stigma CT (19 New Haven County Health Departments) · Tri-City Mental Health (Pomona CA) · Connecticut Department of Public Health · Florida Department of Public Health · Fairfield County Health Departments · DMHAS Be in the Know CT · The Health Collective (LGBTQIA+ community) · Campaign for Tobacco-Free Kids · Catalyst CT · Get Vaccinated CT

Featured Work

End Stigma CT

Only one in five people who need treatment for opioid use disorder actually receive it — and stigma is one of the most significant barriers. End Stigma CT, a collaboration between 19 health departments in New Haven County, set out to change that. Camelo led the development of the ‘It Started With’ campaign — built on a simple but powerful insight from stakeholder research: stigma begins to dissolve when people understand how addiction can begin. Not as a moral failure, but through relatable human experiences — a sports injury, chronic pain, the loss of a loved one. The fully bilingual campaign ran across digital, social media, TV, radio, billboards, and buses. It generated over 80 million impressions — exceeding goals by more than 120% — and drove more than 155,000 visitors to the campaign website. Earned media added 18 million additional impressions. Post-campaign research showed 84% of those who saw the campaign responded Very Positively or Positively, and 81% said they learned something from it.

Tri-City Mental Health

Tri-City Mental Health serves the Pomona Valley in Southern California — a majority-Hispanic community where mental health stigma and language barriers create real obstacles to care. Our digital campaign delivered results that significantly outpaced industry benchmarks: an 89% increase in daily clicks, 9,301 engaged users, and a 25.1% engagement rate — more than double the industry average. The Together for Change support group initiative generated 48 direct applications from community members seeking connection and care.

Behavior change is hard. The right strategy makes it possible.

Clients We've Served

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