Marketing for the New America
We help mission-driven organizations create culturally-relevant marketing that moves communities to action. By 2045, America will be minority-majority. We help our clients lead that change.
- Hispanic-Owned
- Veteran-Owned
- 20+ Years
Industries We Serve
-
Health Care and Health Systems
Culturally-relevant campaigns that drive patient acquisition and health equity.
EXPLORE → -
Public Health & Behavioral Health
Prevention and awareness campaigns that move communities to action.
EXPLORE → -
Agriculture and Food
Full-service marketing for both general and Hispanic agricultural markets.
EXPLORE →
Integrated Marketing Services
Strategic Planning & Research
Data-driven strategies rooted in audience insights, cultural research, and message testing to guide every campaign decision.
Brand Development
Building brand identities that resonate across cultures — from visual systems and messaging frameworks to full creative direction.
Creative and Design
Compelling visual storytelling, campaign creative, graphic design, and art direction that captures attention and communicates your brand.
Multicultural Marketing
Total Market strategies — not translation. Campaigns built from the inside out to authentically connect with diverse communities.
Content Development
Culturally-informed content across every channel — video, photography, copywriting, and multimedia campaigns that tell your story.
Digital Marketing
Full-spectrum digital campaigns — paid media, SEO, email marketing, PPC, and performance analytics to maximize your reach.
Social Media
Community-driven social strategy, content creation, community management, and paid social campaigns across all platforms.
Web Development
Custom websites, landing pages, and digital platforms built for performance, accessibility, and multicultural audiences.
Public Relations
Strategic media relations, press outreach, crisis communications, and thought leadership that amplifies your brand story.
Media Planning, Buying & Placement
Strategic media buying across TV, radio, print, digital, and out-of-home channels to reach your audiences where they are.
Event Activations & Promotions
Experiential marketing, community events, sponsorship activations, and promotional campaigns that create memorable brand moments.
Latino Readiness Assessment
A proven diagnostic framework that evaluates your organization's readiness to authentically engage the Hispanic market.
What Makes Us Different
Total Market Marketing, Not Translation
We customize campaigns based on audience insights, demographics, and cultural values — not monolithic assumptions. This integrated strategy ensures inclusivity is part of your core brand message, not an afterthought.
We Measure What Matters
Every campaign we launch is tied to KPIs that reflect real community impact — awareness, engagement, behavior change, and program participation. We don't stop at impressions; we track the outcomes that matter to your mission.
Rooted in Community, Driven by Mission
We serve organizations committed to doing good — healthcare systems expanding access, nonprofits creating social impact, agencies serving all constituents. When your work improves lives, your marketing partner should share that commitment.
Military-Grade Strategic Precision
Led by a 20-year U.S. Air Force veteran, we bring discipline and results-focused execution to mission-critical campaigns where getting it right is essential. Strategy is not just a document — it's a commitment.
Trusted by Leading Organizations
- Hartford Healthcare
- Florida Dairy Farmers
- Leche Autentica / ADA
- Dairy Management Inc
- CT Aging & Disability Services
- Tri-City Mental Health
- CT DMHAS
- CT Dept of Public Health
- Hispanic Chamber Orlando
- BCT Partners
- Catalyst CT
- CREC
- New England Dairy
- FL Dept of Health
- CT PIE
- CTTAP
- CT Dept of Agriculture
- DogMami
- CT Bureau of Rehab Services
- Connecticut Apples
- Ventura Law
- Perez Technology Group
- CT Lottery
- CHET College Savings
- CT Public Media
- St John
- VMED
Meet Our Team
The people behind the success
A team of strategists, marketers, content developers, creatives united by a shared commitment to deliver results to our valued clients.
-
Wilson Camelo
President
-
Stella Laguado
Vice President
-
Martha Bermudez
Brand Director
-
Ricki Fairley
African American Market Strategist
-
Daniel Lopez
Digital Marketing Director
-
Mercedes Sanchez
Public Relations
-
Vanessa Alarcon
Brand Marketing Manager
-
Ashley King
Brand Marketing Manager
-
Simon Cadavid
SEO Manager & Social Media Strategist
-
Laura Ballén Peláez
Digital Trafficker
-
Juan Esteban Lodoño
Senior Creative Design Artist
-
Alexander Suarez
Senior Creative Design Artist
-
Maria Alejandra Feijoo
Community Manager
-
Daniel Sebastian Posso
Creative Design Artist
-
Kevin Fuentes
Digital Marketing Intern
Ready to reach the New America?
Let's build something that moves people.
Start a Conversation →