Healthcare & Health Systems
Your Patients Are Changing. Your Marketing Should Too.
The communities healthcare systems serve are more diverse than ever and getting more diverse by the day. Language barriers delay care. Cultural mistrust keeps people from showing up. And general market-focused campaigns — no matter how well-produced — won’t move all your key audiences without cultural relevance.
Our team has spent decades bridging this gap for healthcare organizations and helping them grow and attract new patients and clients. And we’ve done it from every angle.
We’ve worked with providers and health systems managing patient acquisition and brand presence. Health insurers building enrollment and trust. Public health agencies driving behavior change at the community level. Health advocates advancing equity and access for underserved populations.
We know how to position your health organization and develop compelling and creative campaigns that work for your general market and speak authentically to diverse communities — not as an add-on, but as part of a unified strategy.
Our broad perspective and experience in healthcare, and our ability to market to the general and multicultural markets makes us a fundamentally different kind of partner.
Our work in this space has earned national recognition, including Best in New England from the New England Society for Healthcare Communications.
Clients We’ve Served
Hartford HealthCare · American Cancer Society Cancer Action Network · Connecticut Health Foundation · Connecticut Department of Public Health · Steward Health Care System · Campaign for Tobacco-Free Kids · Access Health CT · Nemours Children’s Health · Moffitt Cancer Center · Medi-Share · Get Vaccinated CT · Office of the Healthcare Advocate
Featured Work
Hartford HealthCare
Eleven years. That’s how long Hartford HealthCare has trusted Camelo as their agency of record for Hispanic market outreach — and the results reflect that investment. In 2025 alone, we delivered over 600 million impressions across Connecticut’s most diverse communities. Over the course of the relationship, our campaigns have generated more than 200,000 website visits, 30 million impressions, and thousands of qualified patient leads — spanning urgent care, cancer services, behavioral health, and more. The work spans TV, radio, digital, direct mail, and community engagement, all transcreated for cultural resonance, not just translated for compliance.
Get Vaccinated CT
When Connecticut needed to drive COVID-19 vaccination in Hispanic and underserved communities, they called us. In 90 days, our campaign generated 17 million impressions and drove more than 10,000 users to the campaign website — with 70% of that traffic coming directly from our Google Ads strategy. The campaign combined paid digital with culturally-relevant creative built specifically for Hispanic audiences — meeting people where they were with messages that addressed hesitancy, built trust, and drove action.
Your community is diverse. Your marketing strategy should be too.
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